Verona, 3 March 2026 – SOL Expo, the exhibition dedicated to the olive and olive oil supply chain, closes today at Veronafiere. Since Sunday (1 March), the show has welcomed more than 4,000 visitors, including trade professionals, companies, restaurateurs, consumers and enthusiasts—doubling attendance compared to its first standalone edition in 2025.
More than 300 international operators from 38 countries attended the event, including 80 top buyers from 25 nations (United States, Japan, China, Germany, Denmark, France, Belgium, Hungary, Qatar, Israel, Bosnia and Herzegovina, Azerbaijan, Finland, Switzerland, Canada, the Netherlands, Kazakhstan, Morocco, Saudi Arabia, Singapore, South Korea, Croatia, Austria, Serbia and Estonia), recruited through the joint incoming programme with ITA–Italian Trade Agency.
With 15 producing regions represented and 230 companies from Italy, Slovenia, Spain and Hungary exhibiting, SOL Expo recorded the participation of the leading sector associations and hosted a programme of more than 90 events focused on current affairs, training and tasting, offering a journey through Italy’s olive oil landscape from the north to the islands.
“This second edition confirms the success of the bet we placed last year on a trade show entirely dedicated to a Made in Italy product with strong potential for enhancement and significant growth prospects,” said Federico Bricolo, President of Veronafiere. “Trade fairs such as SOL Expo are meeting points for business, platforms for debate and opportunities for open dialogue among the supply chain, institutions, associations and consumers. They act as facilitators for the Italian System, providing concrete stimulus for sector development.”
In addition to the Italian Minister of Agriculture, Food Sovereignty and Forestry, Francesco Lollobrigida, the event welcomed Matteo Zoppas, President of ITA–Italian Trade Agency; Patrizio La Pietra, Undersecretary at the Ministry of Agriculture; Members of the European Parliament Stefano Cavedagna and Dario Nardella; Abderraouf Laajimi, Deputy Executive Director of the International Olive Council; Joe Profaci, Executive Director of the North American Olive Oil Association; and Javier Olmedo, Director of the Fundación del Olivar.