“Oli-wood” Beauty
Olive oil is the beauty secret of Hollywood celebrities – from Julia Roberts to Victoria’s Secret models. Olive oil has long been considered an elixir of health and beauty, and many Hollywood stars have chosen it as their secret ally.
First among them, the eternal Pretty Woman Julia Roberts, who has often stated that she prefers olive oil both in her diet and in her skin and hair care routine. The same goes for Katie Holmes, who applies it to the ends of her hair to keep it shiny and strong. Its application helps prevent breakage and gives the hair a natural glow—a trick the star has enthusiastically shared. Not only American actresses and models, but also internationally renowned figures have discovered the benefits of olive oil. Years after her passing, it was revealed that Princess Diana was a great fan of treatments based on this oil.
Her face cream, in fact, was enriched with extra virgin olive oil—a concentrate of antioxidants and vitamins that helped her maintain radiant, healthy skin, one of her most admired features. Olive oil is not only a beauty product but also a staple in the daily diet of many stars. Justin Gelband, personal trainer to the Victoria’s Secret models, revealed that the top models follow a diet rich in vegetables, fruits, and fish, with olive oil as their main source of fat. This choice not only helps keep the body healthy and fit but also nourishes the skin from within. And the link between olive oil and cosmetics will be one of the key themes of Sol2Expo – Full Olive Experience, the exhibition entirely dedicated to the olive and olive oil supply chain, which will take place at Veronafiere from March 2 to 4, 2025, featuring a rich program of insights and experiences designed for both industry professionals and end consumers.