Oil is the "new wine", the perfect gift to take to dinner at a friend's house, and beyond. Thanks to its practical, aesthetic and symbolic value, extra virgin olive oil has earned a place of honor among the most elegant and welcome gifts.
Oil is the “new wine”, the perfect gift to take to dinner at a friend’s house, and beyond. Thanks to its practical, aesthetic and symbolic value, extra virgin olive oil has earned a place of honor among the most elegant and welcome gifts. Not only does it not require to be consumed immediately, but it can be appreciated over time and tells a story of quality, territory and tradition. Having a bottle of fine oil in the pantry is now considered a real status symbol.
Confirming the trend, particularly in the Anglo-Saxon world, is the American cook and TV presenter Ina Garten, but also the Food&Drink Report 2024, which analyzes the top trends for 2024 and 2025. A study commissioned by the supermarket chain Waitrose highlights the return to home cooking with quality and sustainable ingredients, recreating the restaurant experience at home. Looking to the future, oil is destined to surprise, confirming itself as an increasingly versatile protagonist in the kitchen: from toum, a Lebanese sauce made with garlic, to crispy chilli oil, a spicy and crunchy condiment.
Extra virgin olive oil, a small daily “prêt-à-manger” luxury, on display with all its facets and potential at Sol2Expo – Full Olive Experience (Veronafiere, 2-4 March 2025).