For the 77th Emmy Awards, the Italian brand Miomojo was featured inside the Emmys Giving Suite, in collaboration with the international animal-rights organization PETA US.
On September 14, during the most iconic TV ceremony of the year, Miomojo was the only handbag brand in the backstage area, where invited celebrities have the opportunity to receive creations that combine research, craftsmanship, and vision. Founded in 2012 in Bergamo by Claudia Pievani, Miomojo is a B Corp that has chosen to rewrite the vocabulary of luxury by blending essential design with next-generation, bio-based, innovative, animal-free materials.
From apples to cactus, from corn to rice, from bamboo to lab-grown mycelium, from grape pomace to olives: each raw material is selected for its creative, technical, and environmental value, and the color is the natural shade of the fruit—though many other colors can be achieved. The collections embody a new idea of accessory: sophisticated in form, radical in values, and light in environmental footprint — a type of fashion that does not merely dress, but takes a stand.
As for the “Made from olives” line, it is made from Oleatex® Olive Leather, a registered trademark of the Turkish company Oleago®, suitable for use in apparel, leather goods, footwear, and fashion accessories. Obtained from the bio-waste of the olive-oil industry, Oleatex™ is an innovative and scalable next-generation material derived from olive pomace — the moist solid residue left after extracting oil from olives. Processing 1,000 kg of olives typically produces around 750 kg of pomace, a by-product of which 9 million tons are wasted every year — and from plant-based polymers. It is developed by grinding the olive pomace until an acceptable granularity is achieved.
And imagine the originality, for an olive-oil or wine producer, of being able to gift clients an object made from olives or grape pomace.